The North Face
WE ALWAYS HAVE YOUR BACK
The North Face’s iconic logo has always been prominent on the back of its products. Over time, this has become a stamp of approval and a reminder that the brand has your back every step of the way. Whether you’re rocking it as a fashion item on the streets or wearing technically advanced gear for a mountain exploration, this campaign gives that meaning a contemporary and fresh spin. Anthem film voiced by Oscar winning Alex Honnold
Results
The anthem film has over 1.1 million views on Youtube and over 15 million views on Instagram. Originally aimed at Europe, its huge success made it a global campaign.
Client - The North Face
Executive Creative Director - Zack McDonald
Strategist - Thomas Eon
Creative Director - Afshin Moeini
Creative Director - Christian Poppius
Copywriter - Felix Jörneman
Art Director - Sofia Skogquist
Brand Director - Caroline Deas Ehrnvall
Brand Manager - Hannah Håål
Senior Producer - Mei Li Heman
Designer - Lisa Nyberg
Agency Producer - Colony
Publication
Ads of the World
Shots
Creative Boom
The Drum
The Anthem
